In 2015 in the little town of Launceston, Tasmania, Suitably’s founder, Alexander, needed to buy a new suit. Being as Launceston is such a small town, the options were limited and the retail fronts in the area offered a limited range that didn’t have anything that properly fit.

Frustrated, he went online and started to investigate made to measure options. These options were more compelling but none of them had any styles that fit what he was trying to achieve, and the impersonal and bland nature of these offerings didn’t appeal. This started a journey to find a way to bring the sartorial game to those who felt the same. This journey was fraught with its own challenges.

After years of refining the concept and supply lines, Suitably’s message started to click. Suitably focused on garment quality from the start, paying attention to the little details that make you feel like a million dollars– the sort of finer details that are only possible when everything you do is handmade and designed specifically for each customer.

Now with operations based in Collingwood Victoria and catering to weddings, businesspeople and dapper men and women around Australia, Suitably is one of Australia’s most highly regarded boutique formal clothing labels. With partnerships around Australia with tailors, manufacturers and agents, we make the process of getting measured simple and provide real advice and customisation for those who need something extra special. After thousands of satisfied customers and hundreds of pleased wedding parties around Australia, we feel that we’ve found the right balance that helps to bring accessible suiting into the modern age.